Music is what tells us that the human race is greater than we realize ― Anonymous
Sony Mix, the very renowned Hindi music channel with the collaboration of Sony Pictures Networks has announced their new initiative called ‘The Dhun Project’ to commemorate their glorious five-year journey.
One-of-its-kind initiative- ‘The Dhun Project’
The main purpose of The Dhun Project is to give back to the country’s musical ancestry by raising funds to empower musicians & educate across levels. It aims to recognise forgotten musicians of the industry and help them live with dignity.
As part of the project, Sony Mix announced veteran Dholak player Roshan Ali Sahab as the Dhun Project Ambassador and contributed Rs 10 lakh towards financial and medical support of musicians in need. This project is in collaboration with Spic Macay who will then utilize the proceeds to conduct various music activities.
To spread awareness about the project, they initiated the #DhunProjectChallenge, which was thrown open to everyone in order to increase participation. People were asked to Hum their favourite tune in form of a video and nominate their friends to guess the song and asking them to pass it on.
Many celebrities like Akriti Kakkar, Sunidhi Chauhan, Aparshakti took up the challenge along with many others users.
1. Hum your favourite tune
2. Upload your video
3. Nominate your friends to guess the song!
Take the #DhunProjectChallenge and pass it on.
— Sony MIX (@sonymixtv) October 1, 2016
The Dhun Project challenge received a tremendous response across the country and was trending continuous two days on social media.
So, if music has also touched your life in some way, then you can also contribute generously and your contribution will help musicians in a significant way.
To make a difference with your contribution, please visit here: https://thedhunproject.ketto.org/fundraiser/sonymix