True goes the adage, “Old is gold”. No matter how far we have come, how smart we have become, the things from where we have evolved will remain the mainstay of our lives. For instance, reading a book will never go out of style. We are not sure about an e-book though! Olden times bear the essence of life. No denying trends are impactful but then they carry an ephemeral impact. Calm down! It is not a philosophy class. It is rather an opportunity to talk about a marketing strategy that bears the essence a modern man misses.
Equipped with high-tech gadgets, today’s virtual world is on the top of popularity and convenience quotient. Every possible desire can be fulfilled online. While online marketers are playing it hard with their tactics, there is this company GingerCup which still sticks to offline marketing and busts the idea of an ad getting unnoticed. Essentially, GingerCup optimizes two interesting offline marketing platforms. So, what do they do?
1. Paper Cup Advertising – GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details, etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience. The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink (tea /coffee) and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. Resultantly, it is not only welcomed but also shared further through word of mouth.
2. Flyers – Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place. GingerCup prints enticingly designed flyers that speak about their clients’ brand / product / service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.
Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.