The business world is expanding every day, the companies are stretching their arms to new areas. Such expansion is done by the fashion and jewelry brand ‘Voylla’.The company was founded in 2011, started as an online player in 2012 and ventured into offline stores in 2015 and currently has 240 stores all over the country.
By looking at the increasing demand for men’s accessories the company decided to try their luck by fulfilling this demand. ‘Dare’ by Voylla is a sub-brand of the company which deals in hand-crafted men’s accessories such as bracelets, chains, keychains etc. ‘Dare’ by Voylla was introduced online in 2016 and went offline with the launch of its first store in Lulu mall, Cochin in 2017.
On 20th January 2018, another outlet was unveiled at Mall of India, Noida. The inauguration was done by none other than the well Known TV host and actor, Rannvijay Singha, who is also the first ambassador of the sub-brand. The outlet in Mall of India is the second edition to the Dare by voylla outlets. After the stupendous response to Dare, in Cochin the people of Delhi, NCR will be having a taste of the hand-crafted men’s accessories too.
The brand contributes 30% of the revenue to the company. Currently, there are only 2 Dare stores in the country but the company is expecting to have more outlets by the year 2020 and eyeing to a turnover of 200-300 crore by its financial year in 2020.