BookMyShow (BMS), India’s largest entertainment ticketing brand, has introduced ‘MyCoupons’- free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting. The offering is currently available only on www.bookmyshow.com in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts.
On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President – Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or after the show, and this is where BookMyShow wants to add more value for our customers and strengthen the overall proposition. Since we know where and when our customer consumes the content, we can ensure relevant offers are targeted to our users, thus making the overall experience highly contextual.”
“The pilot phase in Mumbai and Pune is tracking a fantastic response and we plan to extend this feature to our app as well as to other cities over the next few months”, added Marzdi.