Finally the much awaited Asus ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser were launched in India at an event in Delhi.
ASUS CEO Jerry Shen consider India as one of the strongest market for ZenFone 3 range of smartphones and with this launch, making India one of the first countries to have access to the stunning new line-up of smartphones.
During the event, ASUS brand ambassador Sonakshi Sinha walked the ramp as the showstopper for a fashion show, organized by ASUS in association with designer-duo Shivan & Narresh, to celebrate the technological progress signified by Zenvolution.
ZenFone 3 Series has already become a global sensation after its debut at Computex this year. This fantastic range of smartphones reflects the ASUS design philosophy and combines all the elements that users look for in a smartphone.
All four Asus smartphones run on Android 6.0 Marshmallow, feature metal bodies, and support hybrid dual-SIM card slots. The company has also announced a variant of the ZenFone 3 Deluxe (ZS570KL) for India, called the ZenFone 3 Deluxe Special Edition, which runs on the Qualcomm Snapdragon 821 SoC and bears 256GB of inbuilt storage.
ASUS ZenFone 3
ZenFone 3 is the first smartphone worldwide to be powered by the new Snapdragon 625 — , the first 600 tier processor using 14nm finFET process technology that makes it 35% more power efficient than 28nm processors. It also features an integrated X9 LTE modem, 802.11ac MU-MIMO Wi-Fi connectivity, PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life.
The front and rear of the phone feature scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.
ZenFone 3 also has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just 0.2 seconds.
ASUS ZenFone 3 Deluxe
Featuring a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a color gamut that exceeds 100% of the NTSC color space, ZenFone 3 Deluxe reproduces vibrant and rich colors even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio that gives maximum display size with minimum bulk. . Inside, ZenFone 3 Deluxe has a powerful Qualcomm® Snapdragon™ 820 processor, Qualcomm® Adreno™ 530 GPU, integrated X12 LTE modem and 6GB RAM. to deliver the best performance and capacity for demanding apps, games, and media.
ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speaker and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs. A ZenEar which supports Hi-Res Audio is also bundled with ZenFone 3 Deluxe.
ASUS ZenFone 3 Ultra
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. The ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera and ASUS TriTech auto-focus system as ZenFone 3 Deluxe.
Powered by the Snapdragon 652 octa-core processor, integrated X8 LTE modem and 802.11ac MU-MIMO connectivity, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
ASUS ZenFone 3 Laser
ZenFone 3 Laser features a sophisticated aluminum-alloy construction with design elements that add to its luxurious good looks and enhance its ergonomics. The finely sandblasted aluminum body with its comfortable rounded sides is enhanced with brilliant diamond-cut chamfered edges, and the contoured (2.5D) glass touchscreen is matched around the back by a gently curving rear cover that feels natural to hold.
A rear-mounted fingerprint sensor allows quick and convenient 0.3-second unlocking and authentication. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor.
Pics of the Launch Event