Amazon launches its Prime Music service in India!

Music for any mood, any moment with Amazon Prime Music

Music is the mesmerizing invention of humankind. Since the dawn of civilization, music has been a special part of the society. Even in today’s hectic schedule, people take out time to enjoy their favorite music or their favorite artist’s album. One of the biggest e-retailing company, Amazon has launched Amazon prime music app in India for devices such as Android, IOS, Fire TV, Windows and Mac.

Amazon music is an Ad-free streaming service which is a part of Amazon Prime membership. Earlier, it was only available for people who owned the Amazon Echo device. Amazon prime service was launched in the US in 2014 and in India 18 months ago. Amazon Echo speakers powered by Alexa were launched in India earlier this month.

Keeping in mind the preferences of the Indian customers, not only the youth but for the people of all age groups, a wide variety of options such Classical, Devotional, Ghazals, Rabindra sangeet, Sufi and Qawaali, to western, hip-hop, R&B, and the Bollywood movie albums as well. Amazon has come into a partnership with 8 national and over 300 regional record labels such as T-series, Tips, Venus, Zee-Music company and Saregama etc. The app also includes language preferences such as Hindi, English, Punjabi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri, Gujarati and Rajasthani.

The features include unlimited offline downloads, Ad-free video streaming and it will be including voice controlling option on Alexa a fine-tuned automatic speech recognition and language understanding engine. The membership fee is affordable as well, costing Rs 999 for a year that is 83.25 Rs per month. Other brands such as Apple Music is providing around 40-50 million songs in its catalog with a subscription fee of Rs 102 per month and Google Play Music is providing the same with a fee of Rs 99 per month.

Amazon music is giving a tough competition to its competitors with a fewer subscription charge but also by claiming to provide tens of millions songs in its catalog. It has not provided any information about student or family subscriptions option till now. With expanding its market in music streaming apps Amazon will be facing the current Indian music streaming competitors such as Gaana, Saavn and Wynk. Amazon has increased its investment in India which stands up at nearly 5 billion $ to date. Being one of the big giants of E-retailing industry it has marked its name in golden words in the industry we can hope it can do the same in the music streaming industry as well.

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